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		<title>You don’t know what you know.</title>
		<description><![CDATA[A plea to make instructions thorough.]]></description>
		<link>http://tommicroft.com/you-don%e2%80%99t-know-what-you-know/</link>
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		<title>Shampoo, rinse then&#8230;&#8230;.</title>
		<description><![CDATA[For anyone getting involved with sales of any kind these days, the word marketing soon crops up.   It used to be the word sales.   Then a perception developed that anyone in &#8216;sales&#8217; was a bit low life and not to be trusted.   They were sort of looked down upon.  &#8220;Oh he&#8217;s just [...]]]></description>
		<link>http://tommicroft.com/shampoo-rinse-then/</link>
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		<title>Auction supplies</title>
		<description><![CDATA[“Going once. Going twice. SOLD, to the gentleman in the green anorak.” “Hello there Darren,” George called. “I know we call you some things but that’s the first time I’ve ever heard you called an anorak. Mind you, given the way you collect records I suppose it might be fitting” “Oh. Hi there George”, replied [...]]]></description>
		<link>http://tommicroft.com/auction-supplies/</link>
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		<title>Researching Records</title>
		<description><![CDATA[“So how’s your search for what people want to buy going then Darren?” George initiated the coffee break chat today. “Great” replied Darren, with one eye on his cup that was gradually filling up with his morning brew in the vending machine. “We’ve decided that we are going to sell old vinyl records” “Really?” Exclaimed [...]]]></description>
		<link>http://tommicroft.com/researching-records/</link>
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		<title>Sales formula in a crossword?&#8230;</title>
		<description><![CDATA[“I should think this selling lark is dead easy” young Darren announced as he took his morning coffee and sat down next to George. George wasn’t really listening. His mind was more on his crossword. 27 across : Easily Adhere. Cryptic crosswords were his favourite as it made him think more. “I mean, it’s all [...]]]></description>
		<link>http://tommicroft.com/sales-formula-in-a-crossword/</link>
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		<title>Your Call&#8230;</title>
		<description><![CDATA[One of the first things that needs to be done when starting a business is give it a name. Ok, sounds obvious I know but notice I said give IT a name and not give YOUR business a name. As rich serial entrepreneurs will tell you, the idea of going into business is to sell [...]]]></description>
		<link>http://tommicroft.com/your-call/</link>
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		<title>Listen……The Drums Have Started</title>
		<description><![CDATA[When I was a young lad, many years ago, a lot of films and adventure programmes on the telly were about the great white hunters and Tarzan in Africa or westerns. You know, cowboys and Indians. Whenever the drums started in these stories it often meant trouble as the natives were starting to communicate with [...]]]></description>
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