“So how’s your search for what people want to buy going then Darren?” George initiated the coffee break chat today.

“Great” replied Darren, with one eye on his cup that was gradually filling up with his morning brew in the vending machine. “We’ve decided that we are going to sell old vinyl records”

“Really?” Exclaimed George with more than just a touch of surprise and disbelief in his voice. “How did you work that one out? I though it was all Cd’s and digital downloads youngsters wanted these days.”

“Yeah, you would think so wouldn’t ya. Seems like nostalgia is still what it used to be though on the record scene. From our research on the Internet it seems there’s still one heck of a demand for those old black discs though”

“Well, ok but how did you find that out?” George still was not convinced.

“It was my mate Steve. We’ve become business partners in this venture ‘cos it’s going to be a bit work intensive for either of us to do it alone. He’s already into this sort of thing but hasn’t got my computer skills. Between us we should stand a bit more of a chance.

When he suggested selling vinyl records I looked it up on eBay, eBay Pulse, some of the record forums, record collectors sites and other sites doing the same thing.

Also did some keyword research and found loads of the right key words were being paid for on the pay per click adverts that both Google and Yahoo put up. There was enough results there to tell us that it could well be a profitable business if we could do it right.”

George looked impressed. “Certainly sounds like you’ve done your homework Darren. Tell me though, how are you going to get all these records you are on about selling?”

“Ah. Steve’s still working on that one. He’s got something in mind. I’ll tell you more about it when we’ve got things in place.” Darren had a bit of a sly knowing smile on his face as he told George this.

“Oh. Ok.” George’s curiosity was roused but he knew he’d just have to wait for the next instalment.

And so, dear reader, will you.

Editor’s note: The idea of these articles is for you to take note of the planning, research and actions to be taken when going into business. All characters and the record business mentioned are purely figments of the writers imagination and are being used to illustrate the points to be made. They should not be taken as direct business advice.